Went shopping to find some bug-related, science-y stuff for an event at my son's school. Check out the science kits I saw.
First, did you know boys and girls require different science kits? Designed to appeal to their natural, scientific interests?
And while the "boy's" kit promises to boost your brain...
...the "girl's" kit promise to relax you and let you experiment with different fragrances.
The boy's box is also covered with words like "go wild" and "erupt" and "blow your mind,"while the only thing that promises to be exciting about the girl's is the foaming and frothing of bubbles.
I had two ideas in the store. 1) Wow, what nice, shiny new wrapping for the very old active boy/passive girl stereotype. In addition to the wording I described above, the girl's kit is "jam-packed with over 18 soothing activities" while the boy's is "jam-packed with over 18 hair-raising activities." 2) They really think girls hate/are averse to science--notice that, while the boy's kit is outright labeled "totally funky science," the girl's masquerades as "totally glamorous spa kit."
But don't worry, a bubble on the girl's box reassures us, "It's REAL chemistry."