So, I did a little research and found this ad listed on the Ads of the World site that features "the best and most interesting creative work worldwide."
Somewhere, I'm sure, someone had a good intention. But the execution of said intention leaves MUCH to be desired. Here is the logic behind the ad:
Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, we redesigned the trademark beer mugs of our client Bernard brewery to preventatively warn its beer drinkers to not lose control over their drinking.Because the one thing that will stop a drunken abuser is having already had his fist pressed to a woman's face all night.
This feels like a ready made excuse to me--"Honey, you know how I get when I drink. That's not the real me." People always search for ways to rationalize and justify men who are assumed to be "good" except for that little abusive streak.
I don't think beer "changes" you. I know there are people who are exceptionally mean when they drink, and I know alcohol can exacerbate a situation, but abusers don't need validation for one of their most common ways of shifting responsibility for their actions.
Besides, I think the post on which I found the ad says a lot--I get the creepy feeling lots of people would find this mug funny, a sort of kitschy/novelty item, a "ha-ha, you get to punch that bitch over and over!"
Something else I thought about upon seeing the picture? Her bland, semi-smile does little to communicate how devastating someone's fist to the middle of your face can be.